This was on Mashable in response to a story on the correlation between Old Spice’s viral videos and their products’ recent sales. Is Howie unclear on the concept of a blog? Does this principal of Sky Pulse Media, which claims to specialize in social media and customer engagement, not understand the nuances that distinguish most blogs from most traditional news outlets? In most cases, blogging is about niches, attracting page views, and feeding an ever-hungry monster with material. Good bloggers see potential connections and hypothetical cause and effect relationships that translate into stories that draw readers and encourage dialogue in the comments. I know only a few bloggers that have the time and resources to thoroughly vet the rumors, hints, claims and tips that give birth to blog posts. Those that do I usually consider as sources of dependable journalism; all others are interesting entertainment. Chill out, Howie.

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