CourseSmart, a purveyor of overpriced digital textbooks that aren’t worth the electrons they’re printed on, pretends that they are not threatened by Apple’s recent iPad-based textbooks initiative. CS should be scared if their press release is any indication of their competence. Snipped from GigaOM.
Air or Heir?
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At first glance this post from an alleged ex-Apple Store employee looks reasonably intelligent. There are a few problems with punctuation but nothing too bad for a blog comment. That is until you read the second-to-last sentence: “Heir of superiority.” Does that mean a person of superior genes? Were his parents superheroes? I kid.
Son, it’s “air of superiority” as in “putting on airs.” A figure of speech, “put on airs” is defined as: “to act better than one really is; to pretend to be good or to be superior.”