Poor Howie doesn’t seem to understand the industry in which he claims to be a professional. Worse is that any credibility he may have is decimated by his poor spelling and grammar and angry reaction to a benign story. Any client that hires a marketing firm whose employee(s) can’t spell “you’re” deserves whatever it gets; and any client that does not vet this guy’s claims of being a marketing specialist (simply one look at SPM’s website speaks volumes) is a moron.

Grammar matters! It reflects your knowledge, professionalism and credibility. Nothing says amateur, idiot or unprofessional quite like “your an idiot” or “Apple’s for Sale!”

I swear to Jeebus, I am sick and tired of people indiscriminately apostrophizing words! If I see another bee’s, go’s, alway’s, our’s (I’m talking to you, MG Siegler at TechCrunch) or stop’s, I’m going to scream!!!

Tip: Unless you mean to write the possessive form of a noun, just err on the side of caution and leave out the damned apostrophe. If you write like the examples above, you’re probably incapable of comprehending the rules that govern apostrophe usage.

Please refer to Number 17 on the “Everything You Need to Know about Grammar” page.

I might as well point out to L’avventura that the phrase is “might as well” not “minus well.”

Finally, I might as well tell you that the state of good grammar is at its lowest I’ve ever seen. I fear I am losing the war. I am attending a well-known university in Boston, MA, and not only are my peers horrible, but one of my instructors shocked—shocked! I tell you—me with his horrible writing. To make matters worse, he taught a science class, a discipline that demands accuracy and precision. Despite his ineptitude, I passed with an “A” (and I grabbed many juicy screenshots of his work which I’ll put up soon). Thanks for sticking around.

I love it when people offer up their humble opinions with the careless regard for spelling and grammar as evidenced by “crazyflanger” over at Consumerist.com. Listen, if you can’t form coherent sentences with appropriate syntax and correct spelling, I don’t care about your IMHO. [But keep at it because I need more fodder for this blog.]

“I don’t know a lot . . .”
At least you didn’t type “alot.”

“I’ve been amazed on how . . .”
Amazed on? No. Amazed by.

“They obviously don’t appreciate there employees.”
You obviously don’t appreciate the difference between there and their.

“A good business is a three way street.”
Come again? That’s got to be Tom Tom’s nightmare.

” . . . loose . . . loose . . .  loose . . . “
Really? This again? Do you have a hearing problem?

“I can’t walk down an isle . . .”
Which isle? Maui? Or, perhaps, Bermuda?

” . . . the greeters are always retarded or disabled people [not important people like ceo's [sic] or store managers.]”
You’re offended that the Best Buy CEO doesn’t greet you at the door of the particular store that you patronize, so you offend the sensible and mature among us by denigrating the people who are only doing their jobs to the best of their abilities.

My friend, I will look forward to being greeted by you at Best Buy soon.