Yesterday on TechCrunch Evelyn Rusli, a former Forbes TV presenter, analyzed AT&T’s recent 10-Q SEC filing. I’d like to believe I can trust her analysis, but her writing suffers from particular issues that cause me to question her intelligence and, thus, her credibility.
First, it appears that she did not re-read her piece before publishing it. There are numerous extra spaces interspersed throughout.
Second, she wrote “rose” instead of the correct “raised” when discussing AT&T’s past raising of the iPhone ETF.
AT&T recently rose its early termination fee to $325 from $175.
That sort of writing causes one to raise an eyebrow. Yes, rose is a verb form of rise but only as an intransitive verb. In this case, the transitive form of raise should be used because there is an object receiving the action (early termination fee).
These are fairly strong arguments, I highly doubt that consumers on business plans will be able to switch.
Third, comma splices pervade this post. Remember, when two independent clauses appear in a sentence separated by a comma, they have been spliced together. No! Bad, writer! Use a conjunction, semicolon or period.
Full disclosure: I have been a loyal AT&T user since 2007, when the iPhone first debuted—- and I can’t wait to switch to Verizon
Finally, an em dash and a hyphen? This could be a WordPress formatting error (WP will convert three hyphens to an em dash), but she wrote other em dashes correctly. This is something that a careful proofread would solve . . . .
You also ought to question her use of the word loyal, considering the next bit of the sentence states that she's excited about jumping ship.