The phrase should be “pique your interest” and it is not okay for a greedy, blood-sucking, 30%-interest-charging corporation to destroy the English language for their marketing.
The Truth About Grammar
Fighting the War on Error
The phrase should be “pique your interest” and it is not okay for a greedy, blood-sucking, 30%-interest-charging corporation to destroy the English language for their marketing.
Hm – I’ve always thought these were acts of catachresis. I agree, though, there’s punny, and then there’s a blatant destruction of English. A simple scan of (work) email shows how little people understand homophones.
It’s hard to believe how many people get this one wrong, but I expect better from a major—well, formerly major—company.
Keep fighting the war on error. That’s a great motto.
I’ve added you to our blogroll.
–Paul Yeager
Thank you, Paul.